Zack Anderson, SVP and Chief Analytics Officer at EA (Electronic Arts), talks about how their CLV model shifted their data analytics and, by extension, the culture of the company. Its new customer-centric approach better supports its “Player First” mission. EA reduced marketing spend from 22% of revenue to less than 12% and enabled the company to develop its most successful game to date: Battlefield 1. In this episode, Anderson explains that calculating CLV isn’t the same as acting on it, and shares his four key points for actualizing your own transformation.
What is the difference between machine learning and artificial intelligence, and what does it mean for publishers and publishing? Publishing vet and software engineer Liza Daly arms us with definitions and takes us on a tour, showing us why this brave new world matters for publishers.
Small Multiples are one of my favorite design techniques for comparison…and one of the more difficult visualizations to do well. This post shares an expert example from The Wall Street Journal…notice the minimalist use of axis labels (left-most chart only) to reduce information clutter.
Author: Andy Kirk
This gem is part of a series highlighting the small design decisions that have a big impact on data visualization.
Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength