Category Archives: Impact On Society

The ROI of Data Analytics

from Ambition Data…An Interview with Big Data Guru Bob Page

We take for granted that we can capture, track, and measure every piece of data in our ecosystem. But legendary big data guru Bob Page takes us back to a time before enterprise-class web analytics was a thing.  In part one of this interview, Bob talks about working with large data sets and how Yahoo developed Hadoop, which cracked the code for managing data volume, velocity, and variety. He shares how he has used data to support decision making at Yahoo and eBay, including developing an ROI model to calculate the results of investments in the company’s data program.

The Case for Open Access Research

from Digi*Pub…

Today, 45 percent of scholarly research is published in some kind of Open Access format. Why is so much research being published in this format? What exactly is Open Access research and why is it important to research institutions and researchers? How have traditional journal publishers responded to Open Access? What are universities and other research institutions doing to curate and collect Open Access research? Can we rely on for-profit Open Access publishers to preserve research when their profit motives change?