Previously, Jason, Jon, and Jim discussed the unique paths and experiences in their career that brought them into the Digital Analytics field. They discuss the advice they would give to those about to enter college and those about to start their careers and who are interested analytics. They talk about the experiences that have played a significant role in getting them to the point they are today and what they have learned along the way.
Category Archives: Listen to this
From HarvardX to Harvard Business Analytics: Effective Online Learning with Stefan Esposito
From academia to custom educational publishing to MOOCs to paid online programs, Stefan has seen it all. DigiPub host Laura Linnaeus talks with Stefan Esposito, Program Director for the Harvard Business Analytics Program (HBAP) and former Fellow and Manager of Instructional Development for HarvardX, about effective learning, the price of an online education, retention, and the sea of data that encompasses it all.
from Digi*Pub: 2.6 | From HarvardX to Harvard Business Analytics: Effective Online Learning with Stefan Esposito
Conversations from LearnLaunch 2018
from Digi*Pub…Conversations from LearnLaunch 2018: edTech Start-ups AdmitHub, Authess, and Choosito
Pressures to bring affordability and relevance to education are driving fascinating innovation within educational publishing, and these trends are made possible by developments in AI. How exactly does this technology underpin these important developments in education?
CLV Transformation with Zack Anderson of Electronic Arts (EA)
from Ambition Data…
Zack Anderson, SVP and Chief Analytics Officer at EA (Electronic Arts), talks about how their CLV model shifted their data analytics and, by extension, the culture of the company. Its new customer-centric approach better supports its “Player First” mission. EA reduced marketing spend from 22% of revenue to less than 12% and enabled the company to develop its most successful game to date: Battlefield 1. In this episode, Anderson explains that calculating CLV isn’t the same as acting on it, and shares his four key points for actualizing your own transformation.
Artificial Intelligence and Machine Learning for Publishers: A Primer
from Digi*Pub…
What is the difference between machine learning and artificial intelligence, and what does it mean for publishers and publishing? Publishing vet and software engineer Liza Daly arms us with definitions and takes us on a tour, showing us why this brave new world matters for publishers.