Very thought-provoking (if not sobering) article…if your Analytics program is not heading in the direction you hope, this article provides very clear places to start hunting for improvement. Many thanks to Walt Frick for this find!
Is it possible to deliver massive value with analytics? Jose Murillo, Chief Analytics Officer at Groupo Financiero Banorte, talks about how his team generated 200x on their marketing analytics investment for the bank in this episode. He was invited to build an analytics group within Banorte with a core mandate: Increase customer equity. After a little bit more than three years his analytics group has in partnership with the business and support lines, has produced value close to $1B in net income. In 2017, this was equivalent to 43% of the net income produced by the whole financial group. In this episode, Murillo talks about the six factors for success, including being set up as a profit center with targets and accountability, fostering relationships through the organization, and the passion that comes when an analytics team owns the results. He explains the impact teams can generate, and that they can take time to accrue. Murillo also explains how to pick the right project — they are a mixture of science, business knowledge, and contain inevitable institutional hurdles.
The Organisation for Economic Co-operation and Development (OECD) also has data and data tools available, including for global education. Here’s an example for Enrollment Rate.
U.S. Department of Education’s Integrated Postsecondary Education Data System (IPEDS – which has its own tools for data extraction around topics like enrollment, institutional characteristics, pricing, outcomes measures, graduation rates, financial aid, etc)
From academia to custom educational publishing to MOOCs to paid online programs, Stefan has seen it all. DigiPub host Laura Linnaeus talks with Stefan Esposito, Program Director for the Harvard Business Analytics Program (HBAP) and former Fellow and Manager of Instructional Development for HarvardX, about effective learning, the price of an online education, retention, and the sea of data that encompasses it all.