Is it possible to deliver massive value with analytics? Jose Murillo, Chief Analytics Officer at Groupo Financiero Banorte, talks about how his team generated 200x on their marketing analytics investment for the bank in this episode. He was invited to build an analytics group within Banorte with a core mandate: Increase customer equity. After a little bit more than three years his analytics group has in partnership with the business and support lines, has produced value close to $1B in net income. In 2017, this was equivalent to 43% of the net income produced by the whole financial group. In this episode, Murillo talks about the six factors for success, including being set up as a profit center with targets and accountability, fostering relationships through the organization, and the passion that comes when an analytics team owns the results. He explains the impact teams can generate, and that they can take time to accrue. Murillo also explains how to pick the right project — they are a mixture of science, business knowledge, and contain inevitable institutional hurdles.
From academia to custom educational publishing to MOOCs to paid online programs, Stefan has seen it all. DigiPub host Laura Linnaeus talks with Stefan Esposito, Program Director for the Harvard Business Analytics Program (HBAP) and former Fellow and Manager of Instructional Development for HarvardX, about effective learning, the price of an online education, retention, and the sea of data that encompasses it all.
from Digi*Pub…Conversations from LearnLaunch 2018: edTech Start-ups AdmitHub, Authess, and Choosito
Pressures to bring affordability and relevance to education are driving fascinating innovation within educational publishing, and these trends are made possible by developments in AI. How exactly does this technology underpin these important developments in education?
Zack Anderson, SVP and Chief Analytics Officer at EA (Electronic Arts), talks about how their CLV model shifted their data analytics and, by extension, the culture of the company. Its new customer-centric approach better supports its “Player First” mission. EA reduced marketing spend from 22% of revenue to less than 12% and enabled the company to develop its most successful game to date: Battlefield 1. In this episode, Anderson explains that calculating CLV isn’t the same as acting on it, and shares his four key points for actualizing your own transformation.
What is the difference between machine learning and artificial intelligence, and what does it mean for publishers and publishing? Publishing vet and software engineer Liza Daly arms us with definitions and takes us on a tour, showing us why this brave new world matters for publishers.