from Ambition Data…What is Customer Equity?
Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength
from Ambition Data…An Interview with Big Data Guru Bob Page
We take for granted that we can capture, track, and measure every piece of data in our ecosystem. But legendary big data guru Bob Page takes us back to a time before enterprise-class web analytics was a thing. In part one of this interview, Bob talks about working with large data sets and how Yahoo developed Hadoop, which cracked the code for managing data volume, velocity, and variety. He shares how he has used data to support decision making at Yahoo and eBay, including developing an ROI model to calculate the results of investments in the company’s data program.
from Digi*Pub…
Today, 45 percent of scholarly research is published in some kind of Open Access format. Why is so much research being published in this format? What exactly is Open Access research and why is it important to research institutions and researchers? How have traditional journal publishers responded to Open Access? What are universities and other research institutions doing to curate and collect Open Access research? Can we rely on for-profit Open Access publishers to preserve research when their profit motives change?
from Digi*Pub…
In early December, Jack Cashman had the opportunity to meet Tim O’Reilly, the founder and CEO of O’Reilly Media. In this bonus episode, they talk about Tim’s new book, WTF? What’s the Future and Why it’s Up to Us, available from Harper Business. This book explores the roots of some of the amazing technologies that are so quickly changing our world and prompts us to consider how to use these technologies to shape a humane future.